Our Background

Software Distributors Africa Limited

SDAL has traditionally focused on the delivery of world-class software platforms into the East African region. The company was built around the distribution of Microsoft, Symantec, Corel, and Veritas Software products and in 2003 added on technology solutions from IBM, and Lenovo.

1998

SDAL was established with a single goal: to introduce only brand name products built by companies that are global IT leaders.

2003

Expanded our portfolio to include technology solutions from IBM and Lenovo, establishing a new identity for the company.

The introduction of computer hardware and accessories through IBM and recently Lenovo has seen the company establish a new identity -- SDAL. We enable our partners to create opportunities for users to "cross the digital divide" that still separates our region from developed countries where technology usage and availability has accelerated economic growth.

+

Years Experience

East African Countries

200

+

Channel Partners

Our Goal

To introduce only brand name products built by companies that are global IT leaders, enabling our partners to help users "cross the digital divide" and accelerate economic growth in our region.

Our Philosophy

SDAL aims to provide cost-effective and efficient distribution of key technology platforms through select partners to maximize the benefits of IT investment in productivity through Lenovo IDG (Intelligent Device Group) and ISG (Infrastructure Solutions Group).

Our Approach

We seek to identify key IT accelerators for the markets in which we operate and develop the channel partnerships necessary to provide greater productivity and efficiency for the business communities we serve.

Our Network

Channel Partners & Distribution

Our Channel Partners

SDAL operates through a well-defined network of resellers (the channel), and will assist with the support and marketing of solutions to the end user community as required.

Corporate & Enterprise

Focused on large organizations with complex IT requirements.

SMB Market

Serving small to medium businesses with tailored solutions.

Commercial Retail

Providing technology solutions for retail environments.

Growing Network

Currently over 200 active resellers across our regions.

Our Ambition

It is our ambition to continue to grow this network of channel partners and establish maximum coverage across the region for our products.

Strategic Partnerships

We develop long-term relationships with our channel partners, providing them with the tools and support needed to succeed.

Comprehensive Support

Our partners receive marketing assistance, technical support, and training to effectively serve their customers.

Regional Expansion

We're continuously expanding our partner network to ensure comprehensive coverage across East Africa.

Our Reach

Regional Presence

Serving East Africa

SDAL is focused on IT distribution throughout the East African region including Kenya, Tanzania, Uganda, Rwanda, Burundi, Ethiopia, Somalia, and Sudan.

Kenya

Head Office in Nairobi

Tanzania

Comprehensive coverage

Uganda

Strong market presence

Rwanda

Growing operations

Burundi

Strategic presence

Ethiopia

Emerging market focus

Somalia

Market development

Sudan

Regional expansion

Our Product Portfolio

World-Class Technology Solutions

Since 1998, SDAL has set a single goal: to introduce only brand name products built by companies that are global IT leaders. We partner with industry giants to bring the best technology solutions to East Africa.

Lenovo

Hardware & accessories

IBM

Technology solutions

Microsoft

Software platforms & solutions

Symantec

Security solutions

Corel

Creative software

Veritas

Data management

A Lenovo 360 Distribution Partner

As a Lenovo 360 Distribution Partner, we provide comprehensive Lenovo product portfolios including desktops, laptops, monitors, and all PCD peripherals, backed by value-added services and consultancy.

Lenovo IDG (Intelligent Device Group)

Lenovo ISG (Infrastructure Solutions Group)

Cost-effective distribution

Efficient technology platform delivery

Explore Our Products

Ready to Partner With SDAL?

Join our network of over 200 resellers and be part of bridging the digital divide in East Africa with world-class technology solutions from global IT leaders.

Contact Our Team

Our Partner

Lenovo 360